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The life-changing power of a spiky point of view

Mark Schaefer
5 min readOct 6, 2021

Over the past few weeks, I have been taking classes from Wes Kao, one of the co-founders of the learning platform Maven. I’ll tell you WHY I was taking those classes in a moment, but first I want to share with you an important lesson I learned about the spiky point of view. It’s a perspective that solves a lot of problems in this competitive content world.

Wes has been teaching me how to be a better teacher. If you don’t follow her, you should. She is simply a brilliant entrepreneur and an inspiration. And I love her concept of the spiky point of view. This is how she describes it:

A spiky point of view is a perspective others can disagree with.

It’s a belief you feel strongly about and are willing to advocate for.

It’s your thesis about topics in your realm of expertise.

A spiky point of view is almost impossible to imitate.It’s unique to each person, which is why it’s such a powerful competitive advantage. It’s rooted in your conviction and authenticity.

The reason I love this so much is that it succinctly articulates something I have been trying to say for a while. I recently wrote about the importance of being bold, for example, and how being a nonconformist is important. But this spiky view thing seems to capture all of this and…

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Mark Schaefer
Mark Schaefer

Written by Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!

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