Member-only story
The insider view of book marketing in a world where the customer is in control
I wanted to tear open the curtains and share my own marketing efforts with you, dissecting the human-centered marketing process I used to promote my new book Marketing Rebellion: The Most Human Company Wins.
The main idea behind the human-centered marketing view I present in Marketing Rebellion is a recognition that most of our marketing is being done for us by our customers … and certainly it is the most effective. So, instead of interrupting people with spam, robo-calls, and other things people hate, we need to look for ways to join this conversation organically by providing ideas and services that people love.
The principle idea behind the marketing of the new book was to put conversational stories in people’s hands they would naturally want to share and discuss. Most of this was centered around a few key days to create a “sonic boom” that would lead to vast awareness of the book and ultimately sales, followed by sustaining conversations to keep the book selling.
These were the primary story-telling elements I used in my human-centered marketing campaign:
- A heart-pounding “movie trailer” with highlights from the book.
- A pre-sale mailer to friends and influencers
- Free bonus material…
