The inevitable pattern occurring on every social media platform
5 min readJun 21, 2021
A few years ago, I attended a panel discussion on Snapchat at the annual Social Media Marketing World conference. This was a time when Snapchat was the hottest social media platform around. People proclaimed it would be “the next Facebook!”
One of the conference panelists gushed: “You HAVE to be on Snapchat!!! It’s so easy to build an audience and get…