The hope and peril of synthetic content and the rise of deep fakes

None of the people in this photo exist. They’re all deep fakes generated by a site called This Person Does Not Exist. Refreshing this site to see new pictures of made-up people is harmless fun. But what happens when these realistic fakes become moving images with voices and opinions?

What happens when one of these images is … you?

I host a small marketing leadership retreat called The Uprising. At our last online event, we had a mind-bending presentation from Nina Schick, the author of “Deep Fakes” explaining the implications of this emerging trend.

This discussion had a profound impact on the participants and I thought this was so important that I wanted to share it with a broader audience. You need to know what is going to be happening in our very near future.

Here is my video interview with Nina as well as a transcript of our talk.

Get ready. The world is about to go synthetic …