The future of branding your product is personal branding

Beginning with my book KNOWN, I’ve been a relentless advocate for the critical importance of personal branding. Although there are still some skeptics, it’s hard to believe that there is even a debate about this issue any more.

Not only is personal branding crucial for an individual’s long-term success, increasingly it is going to determine whether your company

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Keynote speaker, strategy consultant, Rutgers University marketing faculty and author of 9 books including KNOWN, Marketing Rebellion, and Cumulative Advantage.

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Mark Schaefer

Mark Schaefer

Keynote speaker, strategy consultant, Rutgers University marketing faculty and author of 9 books including KNOWN, Marketing Rebellion, and Cumulative Advantage.

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