The five key skills every marketer needs today

I am getting this question A LOT: What are the skills every marketer needs today? Of course there is a lot of interest in that! The world is changing at an incredible pace. How do we stay relevant?

I had a great opportunity to gain insight into this issue from Denis Sison.

Denis Sison has more than 30 years of experience as a global marketing executive for iconic companies such as P&G, Coca-Cola, Sprite, Blackberry, The Hershey Company, and, most recently, Johnson & Johnson. In his most recent role, Sison was responsible for leading the global marketing excellence team with the goal of reimagining and driving the J&J worldwide marketing capability agenda, including the development of the New Modern Marketing Playbook: The Next Generation of Brand Building.

Sison has been chair of the Association of National Advertisers’ Talent Forward Alliance from 2017–2019 and co-chair of the Talent Reskilling Committee of the ANA.

When I asked him about the essential needs today, he provided a wonderful and concise answer. Here is wisdom from Denis in his own words:

The S Skills Every Marketer Needs

From my interview with Denis Sison, edited for style and brevity: