The five key skills every marketer needs today

Mark Schaefer
4 min readNov 6, 2023

I am getting this question A LOT: What are the skills every marketer needs today? Of course there is a lot of interest in that! The world is changing at an incredible pace. How do we stay relevant?

I had a great opportunity to gain insight into this issue from Denis Sison.

Denis Sison has more than 30 years of experience as a global marketing executive for…

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Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!