The fatal flaw of Clubhouse

Mark Schaefer
5 min readDec 21, 2020

Clubhouse appears to be the next hot social media platform.

Backed by the prestigious venture capital firm Andreessen Horowitz and growing faster than Mark Zuckerberg’s bank account, Clubhouse is a platform where users participate in different chat rooms on a wide range of topics. The conversations are audio-only, and when they finish, they disappear forever. It’s like talk radio on steroids — endless, diverse…

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Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!