The ethics of broadcasting on Facebook Live

Is Facebook Live broadcasting a “right?”

What happened, and what I learned

  • Don’t be startled by live-streaming. Expect it.
  • If live streaming is inappropriate for a situation, be explicit about forbidding it (although there are no guarantees).
  • Accept the fact that some people see me as a “celebrity” — a condition they define, not me — and that my presence may be more likely to appear on the web.
  • Never forget that my comments are being recorded (especially in a large venue)



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Mark Schaefer

Mark Schaefer

Keynote speaker, strategy consultant, Rutgers University marketing faculty and author of 9 books including KNOWN, Marketing Rebellion, and Cumulative Advantage.