The essential guide to self promotion for introverts

Mark Schaefer
5 min readFeb 1, 2024

If you’re in the one-third of the population who are introverts like me, you probably have trouble competing in the social media world of constant self-promotion. I look at some of the “me me me” content out there and think to myself “I could never do that.”

Although I probably should.

But it’s just counter to my personality. I just can’t do it. This is one of the reasons I’ve never done online courses. I could not withstand the constant self-promotion it takes to make those things fly. I’ve been successful online in spite of myself!

Self-promotion is necessary … as necessary as taking the time and effort to create works of art or useful products that will change people’s lives.

Because the fact is, people need to KNOW about good things before they can let those good things help them. It is not just your task to promote your work — it is your mission.

I decided to reflect on this today because I figure there are plenty of people in the same boat. What is the strategy of self-promotion for introverts?

Staying in “the box”

A lot of people may tell you that you need to “think out of the box” or even go into personality areas that are scary. This is not a sustainable strategy for a simple…



Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!