The economics of becoming a keynote speaker

Mark Schaefer
7 min readMay 30, 2024

Some time in 2016, my lines crossed. I began making more money as a keynote speaker than I did as a marketing strategy consultant. (I have 20 sources of income but those two are the most important!)

The pull to host me as a keynote speaker has continued to climb over the years so I am becoming more serious about focusing on this as a major part of my business. It’s also caused me to…

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Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!