The Compelling Business Case for Belonging

Mark Schaefer
4 min readMay 6, 2019

I’ve been thinking a lot about the role of “belonging” in business. The more I study it, the more I’m convinced this may be the most important new business trend in a decade. “The business case for belonging” might sound weird, but let me explain.

The employee side

I was talking to a young entrepreneur who has started a very successful software business…

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Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!