The Compelling Business Case for Belonging
4 min readMay 6, 2019
I’ve been thinking a lot about the role of “belonging” in business. The more I study it, the more I’m convinced this may be the most important new business trend in a decade. “The business case for belonging” might sound weird, but let me explain.
The employee side
I was talking to a young entrepreneur who has started a very successful software business…