the case against threads

The case against Threads

Mark Schaefer

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Threads.

Of course you know about it. It’s the hottest thing in social media since … Mastodon?

But I don't think Meta’s Twitter killer is going to work as a social media platform because I’ve seen this song and dance before, and it didn’t work then, either. So let’s explore today the case against Threads.

What’s the problem?

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Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!