The business case for dwelling on dwell time

A metric revelation

Unraveling dwell time

  1. Dwell time is probably the most important metric you’re not measuring. It’s a key measure today because Facebook (and presumably the other social platforms) rewards content that attracts reader attention for a longer time.
  2. Dwell time is a signal that people are actually consuming your content, which is a leading indicator of advocacy.
  3. This is a small sample size … too small to make over-arching conclusions … but creating longer posts may not necessarily have an effect on how much people read them!

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Keynote speaker, strategy consultant, Rutgers University marketing faculty and author of 9 books including KNOWN, Marketing Rebellion, and Cumulative Advantage.

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Mark Schaefer

Mark Schaefer

Keynote speaker, strategy consultant, Rutgers University marketing faculty and author of 9 books including KNOWN, Marketing Rebellion, and Cumulative Advantage.