The best achievement of my career

Mark Schaefer
2 min readJan 30, 2023

I’ve had the most amazing career. For example, I’ve …

  • Published ten books that people love.
  • Graduated with two master’s degrees
  • Earned seven patents
  • Worked with amazing companies like Dell, Johnson & Johnson, and Adidas.
  • Been a speaker on some of the world’s biggest stages.

But the very best achievement I’m most proud of is how I brought 30 people together for an entirely new way to talk about marketing. A meeting that created a bond.

Does that seem weird? Well, it’s a pretty great story that had its origins in 2010 and is still going strong today.

In this week’s Marketing Companion episode, for the first time, I tell the inside story of The Uprising retreat. I’m peeling back the curtain of a fascinating part of my life that exposes

  • The desperate step I took early in my career when nobody would hire me as a conference speaker.
  • The reason I canceled a successful marketing event called Social Slam, even after it had grown to 700 attendees.
  • How writing Marketing Rebellion changed the direction of my life.
  • Why I rented an entire castle in Ireland this year.

--

--

Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!