The Adam Grant Rant

Mark Schaefer
4 min readJan 10, 2022

Adam Grant is a best-selling author, an expert on motivation and meaning, and Wharton’s top-rated professor for seven straight years. He hangs out with filmmaker J.J. Abrams and author Brene Brown. My hero Malcolm Gladwell is one of his best friends.

He is also a modern Twitter philosopher. His prodigious tweeting is legendary. I mean, my tweets are usually something like “Thanks” or “My plane is late,” while Adam is spouting…

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Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!