The Adam Grant Rant

Adam Grant is a best-selling author, an expert on motivation and meaning, and Wharton’s top-rated professor for seven straight years. He hangs out with filmmaker J.J. Abrams and author Brene Brown. My hero Malcolm Gladwell is one of his best friends.

He is also a modern Twitter philosopher. His prodigious tweeting is legendary. I mean, my tweets are usually something like “Thanks” or “My plane is late,” while Adam is spouting business poetry like:

“Having fun isn’t the enemy of efficiency. It’s the fuel for finding flow.”

Wait. What? Are you making me THINK here, Adam? On a tweet?

So I enjoy following Adam and living vicariously through his exciting intellectual life but a tweet that went viral last week made me stop in my tracks. That was something to see. There I was, squarely on my tracks and I stopped.

Here is the tweet:

Dude.

You can only say this because you ALREADY HAVE a powerful personal brand.

Adam is a Tweeting Monster and he has a massive online presence:

• A top-rated podcast with A-List guests