Member-only story
The 10 most impactful blog posts of the year
Each year I have a tradition of posting the ten most impactful blog posts I wrote during the past year, based on your “votes” of page views. This allows me to:
- Reflect on what my audience likes
- Elevate some posts you might have missed
This year, I’m going to do something a little different. I’ll tell you the story behind each post, perhaps a lesson about why the post worked, or why I chose to write on that topic. Here we go:
10. Five reasons why your marketing department needs to focus on personal branding
Two impactful blog posts on personal branding posts came in at number 10 and 11 in our countdown (this is number eleven). This represents one of the most overlooked ideas in marketing — corporate marketing departments should redeploy budgets to surround key executives with the resources they need to have powerful personal brands.
Nobody believes your ads, but they will believe your people. Why not focus there? I am already doing corporate training in this area. I think this will explode in coming years.
