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The 10 most impactful blog posts of the decade

Mark Schaefer
9 min readDec 16, 2019

At this time of year, I usually reflect on the most impactful blog posts I’ve written in the past year and explain why.

But this is a special moment in time and a special moment in my career. It’s the end of a decade and that decade also coincided with my entire personal blogging history. So I thought it would be fun to look back at the 10 most impactful posts of my decade and tell the inside story of how those stories came to be.

I’ve reached back in time to look at the stories and ideas that made this blog, this community, and in some cases, my career, come alive.

I hope you enjoy it.

We’ll begin at the beginning.

10. Who is the company voice on social media? (2009)

This was not necessarily one of my most impactful blog posts, but it was my very first. Hey … I had to start somewhere! As you can imagine, my first posts were clunky, but I did my best and I took that first step. And that’s significant!

Why did I start blogging? To learn.

I had recently started an entrepreneurial career and had to immerse myself in this…

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Mark Schaefer
Mark Schaefer

Written by Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!

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