Oct 26, 2021
Thank you for dissenting. I may have addressed your point in a previous response above. I don’t disagree with Sinek. I disagree with marketers who overuse the idea and lose focus on what is really going on in the world.
Written by Mark Schaefer
Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!