Ten inspiring examples of Human-Centered Marketing

Mark Schaefer
10 min readFeb 15, 2021

When I wrote Marketing Rebellion, I proposed that in the end, “the most human company wins.” I believe in our hearts we all seek communion with real humans, and to the extent we can do that with our companies, we’ll survive and thrive these perilous times. The book is a call-to-action for human-centered marketing!

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Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!