Sometimes we overthink marketing. It doesn’t have to be hard.

I recently had an experience that reminded me of how we often overthink marketing. I observed our marketing discipline in a refreshingly simple form and wanted to share it with you.

I took some time off in Florida recently and spent a sleepy Saturday morning at an outdoor farmer’s market. This wasn’t your typical market filled with produce — it was around the…

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Mark Schaefer

Mark Schaefer

Keynote speaker, strategy consultant, Rutgers University marketing faculty and author of 9 books including KNOWN, Marketing Rebellion, and Cumulative Advantage.