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Should I become a content entrepreneur with a blog or a newsletter?
On the TILT blog, Dylan Redekop put forth an opinion that if you’re starting out as a content entrepreneur, you should focus on a private newsletter instead of a public blog. I wholeheartedly and passionately disagree and will put forth my argument today.
It should be noted that I don’t know Dylan. I discovered him for the first time on the TILT blog, not a newsletter So, there’s that.
Let’s dissect the argument: Blog versus newsletter.
The newsletter argument
Dylan states his case:
“Blogs are great. They served a need in Web2 and provided many digital creators a path to online entrepreneurship. But they’re no longer the best way to start your content entrepreneur journey.
“Here’s the challenge with blogs: a visitor reads your post, clicks a few links, and vanishes. No sale, no engagement, no email captured.
“Your visitor did a little window shopping but didn’t ring the register.
“When you start your content business with a newsletter, you capture the most important piece of the audience interaction — their email address.”
Now for the rebuttal.