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Should I become a content entrepreneur with a blog or a newsletter?

Mark Schaefer
6 min readApr 18, 2022

On the TILT blog, Dylan Redekop put forth an opinion that if you’re starting out as a content entrepreneur, you should focus on a private newsletter instead of a public blog. I wholeheartedly and passionately disagree and will put forth my argument today.

It should be noted that I don’t know Dylan. I discovered him for the first time on the TILT blog, not a newsletter So, there’s that.

Let’s dissect the argument: Blog versus newsletter.

The newsletter argument

Dylan states his case:

“Blogs are great. They served a need in Web2 and provided many digital creators a path to online entrepreneurship. But they’re no longer the best way to start your content entrepreneur journey.

“Here’s the challenge with blogs: a visitor reads your post, clicks a few links, and vanishes. No sale, no engagement, no email captured.

“Your visitor did a little window shopping but didn’t ring the register.

“When you start your content business with a newsletter, you capture the most important piece of the audience interaction — their email address.”

Now for the rebuttal.

The six points.

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Mark Schaefer
Mark Schaefer

Written by Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!

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