Short and interesting new observations about the marketing world

Mark Schaefer
5 min readJan 3, 2022

Too short for a blog post, too big to ignore, here are a few current observations about the marketing world in a tiny format:

Many people ask me about my favorite companies for marketing best practices. There are so many I admire. North Face, Lululemon, and Yeti come to mind. But a company I adore is Glossier.

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Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!