Seven small observations on marketing right now

Today I bring you a few small observations on marketing that are a little too small for a full post.

Let’s start with a toilet.

I was in a hotel in Madrid last month and this was on top of the toilet in my room:

I was haunted by this for two days. Why would somebody sign the top of the toilet? Who is this person? Did they make the thing? Is this a toilet influencer?

I would not count myself as a toilet expert, but I suppose I’ve seen my share. There seemed to be nothing unusual about this commode.

I looked it up, and this is an upscale Parisian brand. It made me think about the power of signing something. Got my attention more than a logo that I would have ignored. It means something to sign your work.

Apple on the move

It’s interesting to see the morphing digital ad industry. There are not many other places to advertise other than digital, and rates have been going up as inventory goes down. Agencies need more places to advertise, and Apple is giving it to them.