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Seven daily habits to make you a more consistent content creator

Mark Schaefer
5 min readNov 29, 2021

I’ve written more than 3,000 blog posts. Hosted nine years of Marketing Companion episodes. And I’ve written nine popular books (well … eight out of nine!). I have been one consistent content creator!

I am often asked how I can be so prolific. I don’t think I am any more creative or talented than an average person. However, I AM DISCIPLINED. Becoming a consistent content creator isn’t necessarily a talent. It’s a decision. It’s a priority. So today I bring you seven healthy habits to turn you into a consistent content creator. These ideas work …

1. Be aware of your environment

The first four of these disciplines go together as a weekly ritual. You have to perform them together to really make it work.

The first habit is to begin to see the stories all around you. You are literally being bombarded by content ideas every waking hour of the day. Don’t just live your life. Watch what is happening through the lens of a content creator. Could there be story ideas in

  • Questions people ask you?
  • Headlines in the news?
  • Seeing something that surprised, delighted, or annoyed you?
  • Content from someplace else you can build on?

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Mark Schaefer
Mark Schaefer

Written by Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!

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