Reflections from the best marketing retreat ever

Mark Schaefer
4 min readApr 29, 2024

Just experienced my favorite week of the year — The Uprising — and I thought I would share a few learnings from this exceptional marketing retreat (year five!) with you.

The retreat featured the legendary Sandy Carter (IBM, AWS), Ed Keller (father of modern word-of-mouth marketing), tech pioneer Robert Christiansen, LinkedIn guru Richard Bliss, branding expert Evelyn Starr, and my…

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Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!