Reflections from the best marketing retreat ever
Just experienced my favorite week of the year — The Uprising — and I thought I would share a few learnings from this exceptional marketing retreat (year five!) with you.
The retreat featured the legendary Sandy Carter (IBM, AWS), Ed Keller (father of modern word-of-mouth marketing), tech pioneer Robert Christiansen, LinkedIn guru Richard Bliss, branding expert Evelyn Starr, and my genius friend and podcast co-host Keith Jennings.
I attend a lot of events and they’re almost always iterative-”how to do better on Facebook ads,” etc. Meanwhile, in the next 12 months, we will not even recognize the field of marketing. The Uprising is designed to address these cataclysmic changes NOW, build a plan for relentless relevance, and form a cadre of people to support our career journey.
The Uprising marketing retreat is distinctive in many ways:
- It’s not focused on “information” — you can get that on Google. It features insight from industry-leading thought leaders. Meaningful, relevant, competitive advantage you can get nowhere else.
- The event is co-created. You don’t sit through lectures and pitches from sponsors. We explore the future of marketing in a way that leverages the wisdom of everyone in the room and builds powerful new perspectives.
