Reflecting on the most rewarding marketing experience of my life

Mark Schaefer
8 min readMay 1, 2023

Each year, a small group of marketing leaders gather at a beautiful lodge in the woods to think big thoughts about the future of marketing. Our aim is to help each other remain relevant in a fast-changing world. The event is called The Uprising (every marketing rebellion needs one, right?).

Although the experience was merely two and a half days, this was an intense immersion in new marketing ideas, natural beauty, and meaningful new relationships.

Honestly, we covered so much ground that it is intimidating trying to capture what happened there. I was literally on the edge of my seat, listening to experts projecting how new customer connections, communications, storytelling, and technologies would revolutionize marketing.

Here are a few highlights. I asked some of the participants to add their own ideas of what they loved.

Relentlessly relevant

The purpose of this event is to support marketers with their personal relevance in a fast-changing world. I set the stage with ideas about strategies about how we need to combine core competencies with “waves” of change coming at us in the world. I encouraged the participants to view the following sessions as possible seams of relevance.

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Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!