Re-Energize Your Blog: 10 Tips You Didn’t See Coming

A member of my RISE marketing community felt a bit stuck after blogging for a year. It occurred to me that I had not written about basic writing tips for many years, so let’s do that today.

Blogging still plays an important role in the digital marketing ecosystem, and it’s also a lot of fun. Here are some tips to re-energize your blog. Some are refreshers, some will be new to you …

1. Write “upside down,” meaning, tell the reader immediately what this story is about. Don’t make them work or they will leave. This is a non-obvious blogging tip because it is the opposite of what we’ve been taught in school — start with the introduction and work your way to the conclusion. Start your blog with the conclusion first.
2. Remove every word and sentence that doesn’t move the story along. Mark Twain famously quipped, “I didn’t have time to write a short letter, so I wrote a long one instead.” Remove the fluff!
3. Read it aloud. If your post doesn’t sound like your natural voice when you read it out loud, re-write it.
4. Add your own story. This is a noisy world (and AI is making it worse!) To stand out, you have to be original, and to be original, you really have just one choice: Add your own story, perspective, and passion to the post. There’s only one you. If you have the…