Protecting Your Content From AI: A Contrarian View

Mark Schaefer
10 min readSep 13, 2023

There has been a flurry of panicked posts about protecting your content from AI. There have been lawsuits, probes, and new software that prevents sites like ChatGPT from accessing your content from being absorbed into large language models. Within 14 days of the availability of code that can prevent AI data scraping, nearly 20% of the top 1,000 websitesin the world began using it.

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Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!