Please. Let’s not start with your “why”.

I had a nice chat with a LinkedIn friend who said he was working on a client marketing strategy by using the Simon Sinek model of determining the company’s “why.” But this makes no sense.

This “why” idea comes from Simon’s book called Start with Why: How Great Leaders Inspire Everyone to Take Action.

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Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!