Please. Let’s not start with your “why”.

I had a nice chat with a LinkedIn friend who said he was working on a client marketing strategy by using the Simon Sinek model of determining the company’s “why.” But this makes no sense.

This “why” idea comes from Simon’s book called Start with Why: How Great Leaders Inspire Everyone to Take Action.

--

--

--

Keynote speaker, strategy consultant, Rutgers University marketing faculty and author of 9 books including KNOWN, Marketing Rebellion, and Cumulative Advantage.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Spring 2022 Buyers’ Guide: New Product Roundup

Top best DSP (Demand Side Platform)

How Content Moderation helps Businesses? How and where it can be done?

Content Moderation

Sales and Marketing Tools — Best-of-Breed Time-Savers for Me

31 Lessons Learned from Google Small Business Event

How To Stop Mailings — Ditch junk Mail for Good

4 Custom Affinity Audiences To Try For Display Advertising

golf affinity audience

If you’ve been wondering how to find the most highly qualified audience for your tourism business…

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Mark Schaefer

Mark Schaefer

Keynote speaker, strategy consultant, Rutgers University marketing faculty and author of 9 books including KNOWN, Marketing Rebellion, and Cumulative Advantage.

More from Medium

The Gucci X North Face Collab Is the Blueprint for Marketing to the TikTok Generation

Promotional image from Gucci X North Face collab

3 Reasons Twitter’s New Brand Campaign Will Work

Enter the bizarro world of the next generation consumer

The Tweet Every Founder Should Post Today