Pissy answers to common marketing questions

Mark Schaefer
4 min readAug 3, 2020

I was recently interviewed for a magazine — just some common marketing questions — and I think perhaps the interviewer got more than they bargained for.

The interview turned into a bit of a rant. Maybe I wasn’t feeling well, or more likely I was tired of getting the same old questions when the world has moved ahead so far, so fast.

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Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!