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Pissy answers to common marketing questions
I was recently interviewed for a magazine — just some common marketing questions — and I think perhaps the interviewer got more than they bargained for.
The interview turned into a bit of a rant. Maybe I wasn’t feeling well, or more likely I was tired of getting the same old questions when the world has moved ahead so far, so fast.
Shouldn’t we be asking better questions by this time, creating some new vision of where we can be, and what marketing can achieve?
Any way, here is the interview and some unconventional answers …
What are marketing tricks that SMBs can learn from Fortune 500 companies?
I find that in general, Fortune 500 companies are using ineffective and outdated marketing playbooks that try to drive consumers into a funnel rather than trying to come alongside them in a way that is sensitive to their needs and self-interests.
I think your question should be flipped. Fortune 500 companies should be taking lessons from SMBs who see their customers every week, and really know them and understand them. Determine what problem you solve for customers and tell that story in a compelling and interesting way.
