Perhaps your company’s branding strategy is YOU.

Mark Schaefer
5 min readApr 22, 2024

Personal branding strategy is simply a fact of business life these days. In fact, as traditional PR and advertising becomes less relevant (who is seeing these ads any more?), I could argue that increasingly, the personal brand IS the company brand, especially in smaller companies.

Branding strategy is about creating an emotional connection to your product or service. It’s a lot…

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Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!