Nine ideas to market to young people who avoid marketing

I was recently talking with a young influencer and I offered to send her one of my books.

“I don’t read books,” she said.

“OK, how about an audiobook?”

“I don’t listen to books either. The only content I consume is YouTube. I have the ad-free version and that is all I watch all day long.”

This story is not unusual. Younger people are moving away from traditional media, burrowing themselves in private communities, and moving out of reach of marketers.

So if you’re a brand … how do you reach her? How do you market to young people who seem unreachable?

I posed this question to the smart marketers of the RISE community and thought I would share their insightful and creative answers!

1. Short form and influencers

Brian Piper, Content Consultant, Author, Speaker

To market to young people, you have to learn how to deliver your message on the channels where they are. Repurpose your content into short-form videos for social and get your expertise into places being scraped to build AI data models (sites like Reddit and Quora, featured snippets in Google, and guest blog/vlog appearances).