Nine ideas to market to young people who avoid marketing

Mark Schaefer
7 min readApr 5, 2024

I was recently talking with a young influencer and I offered to send her one of my books.

“I don’t read books,” she said.

“OK, how about an audiobook?”

“I don’t listen to books either. The only content I consume is YouTube. I have the ad-free version and that is all I watch all day long.”

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Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!