Member-only story
My COVID experience. An update.
In early 2020 I had just come off the most profitable quarter of my life. My speaking and consulting were soaring. Books sales, especially Marketing Rebellion and KNOWN were soaring. I had just come back from dream trips to Iceland, Costa Rica, and Greece. All my lights were green.
And then the coronavirus hit.
I was an early adopter. My wife picked up the disease on a ski trip and brought it home to me. I was sick for about a month and woke from my haze to find that my business had crashed to zero. I was angry and disoriented. And then I got to work.
Writing about marketing seemed irrelevant when so many people were suffering. I completely shifted my content. I started writing about how to sell in a pandemic, how to deal with the disorientation and anxiety, and how I was learning to come to grips with the fact that my career had been put on pause for who knows how long.
Eventually, I focused back on marketing. I really haven’t been very public about my life in the COVID era since then.
We have all suffered a lot, and we continue to suffer in big and small ways. I thought I would reflect on the three big changes in my life since Zero Dark Corona hit.
