My commencement address: Enthusiasm as competitive advantage

Mark Schaefer
4 min readMay 13, 2024

Harbour Space University describes itself as “The State of the Art University for Technology, Entrepreneurship, and Design.” But over two years, when I taught online classes for them, I also learned that it is home to some of the hungriest, most ambitious, and brightest students anywhere.

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Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!