My commencement address: Enthusiasm as competitive advantage

Mark Schaefer
4 min readMay 13, 2024

Harbour Space University describes itself as “The State of the Art University for Technology, Entrepreneurship, and Design.” But over two years, when I taught online classes for them, I also learned that it is home to some of the hungriest, most ambitious, and brightest students anywhere.

I was delighted and honored to be invited to provide a short commencement speech for the students at their Bangkok campus. It’s the first time I’ve ever done a commencement speech, and I provided some advice I’ve never mentioned before. It is certainly advice that’s especially relevant today …

Hello to my friends at Harbor Space, and congratulations on this special day.

I get to know quite a few university students around the world. My books are used as textbooks at more than 70 universities, and I am often invited to give guest lectures or Zoom in for Q&A sessions. But any time I start talking about students around the world, I always say that the students at Harbour Space are my favorite.

But the reason for that characterization might be something that is unexpected. Sure, you’re smart. You’re ambitious. Many of you are even a lot of fun. But look, there are smart, ambitious, and fun students everywhere.

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Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!