My brand engagement fantasy: Hire a few real people.
4 min readApr 25, 2024
In 1999, an extraordinary little book called The Cluetrain Manifesto was published. This is a seminal book in the history of digital marketing that predicted the consumer-led economy we’re in today two decades ago. The authors made two exceptional predictions about brand engagement:
- The internet would overturn the brand power structure. Marketplaces would be driven by…