My AI stack and other short observations from the marketing world

Mark Schaefer
5 min readAug 26, 2024

Too short for an entire blog post, too fun to pass up, here are a few observations from the marketing world.

My AI stack

It’s hard to have a definitive comparison because all these LLMs are in a race to AGI (super-human intelligence) and evolving week by week.

We have had many discussions in here about where to focus and invest because you could go broke buying subscriptions to everything. I will give you my current use portfolio and maybe others can add their own use cases.

  • I have a premium subscription to ChatGPT. It is multipurpose and evolving fast. I use it primarily for idea generation and data analysis. But really you can use it for almost any type of problem. Recently, I had it find the shadiest place in a baseball stadium, a translation of a Japanese tweet, and a recipe to use vegetables I plucked from my garden.
  • I use Perplexity extensively for research because it provides the sources. It does not require a subscription to do a good job.
  • I have a subscription to MidJourney for image generation. It is inexpensive and easy to use. I don’t use this for commercial purposes like advertising because there is a legal gray area with copyright, but I use it for slide decks and personal blog posts.

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Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!