Master the Art of Business Narrative: A Game-Changer for Marketers

What’s the difference between your brand story versus your business narrative? Turns out, everything. And it has vast implications for your marketing strategy, personal brand, and even your effectiveness as a leader.

Lucky for us, my friend Keith Jennings has been studying the art of the business narrative for many years and provides his wisdom on the latest episode of The Marketing Companion podcast.

The “story” is important … but it’s about the past. Your business narrative is about where you’re heading and where you want people to go with you.

Much of our careers as marketers depend on an ability to get people to try, buy or donate to things that might seem unnecessary or inconvenient. Selling powerful ideas is hard work that demands head and heart.

Whether you’re in marketing, sales, fundraising, recruitment, volunteerism, leadership, or even a parent, your success depends on your ability to get others to take action, whether that’s trying, buying, changing, donating, or doing something new.

The problem is that it is becoming almost impossible to connect to people in the moment when there are so many fun distractions in this digital world — especially when you’re trying to tell them or sell them.