Marketing’s Biggest Challenge starts NOW

Mark Schaefer
6 min readMar 25, 2024

Unable to sleep one night, I mindlessly scrolled Instagram. The platform’s algorithm learned I love nature and served up the most mesmerizing video of butterflies in a rainforest. The vibrancy and patterns of the wings seemed surreal. And I wondered … is it real?

This will be the number one question facing markers, beginning right now. The future of misinformation and deep fakes we’ve been…

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Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!