Marketing without measurement in a world of malignant complexity

This is not a blog about economics. I am far more interesting than that! However, I would like to refer to economics briefly to make an important point about malignant complexity and the future of marketing measurement.

The economists are confused!

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Mark Schaefer

Mark Schaefer

26K Followers

Keynote speaker, strategy consultant, Rutgers University marketing faculty and author of 9 books including KNOWN, Marketing Rebellion, and Cumulative Advantage.