Marketing that works. Marketing that heals. The time is now.

Today, I am proud and excited to introduce my new book — my best work — and an unmissable idea for this tumultuous marketing era. It is time for the next phase of human-centered marketing. It is time for modern marketing that works, marketing that customers actually want. It’s time for marketing that heals.

My new book is called Belonging to the Brand: Why Community is the Last Great Marketing Strategy.

Today I’ll share a few key ideas from this eye-opening book that will prove this is a vital resource that is worth buying, sharing, and incorporating into your marketing strategy.

1) Three trends point to our marketing future

If you’ve followed me for a while, you know I have a good track record of thinking through how trends come together and then pointing the way to our marketing future. This book makes an important statement about the evolution of marketing: It is obvious, based on three colliding megatrends:

1. Traditional marketing doesn’t work like it used to. Month by month, the power of our marketing is diluted by waves of content, ad-free streaming services, unpredictable trends, fickle consumers, a decline in loyalty, and other factors I called out in Marketing Rebellion. We need a bold new way to connect…