Lindsay, thanks for your question and your kind words. “Content Shock” refers to the idea that industry niches are filling up with tons of great content. When that happens, it will become more costly to compete, with by creating better content, or by promoting it through ads. Over time as this competition escalates, some businesses won’t be able to compete through content marketing. This is happening now.

The opportunity lies in this word — “Maneuver.” We can’t keep creating content just to create content. We have to find an angle, a way to maneuver, that is unique and sustainable. And, there as LOTS of opportunities to do this. Content is becoming a commodity so we have to find an unsaturated niche and be strategic in how we manuever to compete.