Learning From 100 Years of the World’s Greatest Brand

Mark Schaefer
7 min readOct 16, 2023

This week marks the 100th anniversary of the Disney Company, arguably the world’s greatest brand. Most lists put them in an elite category that includes Apple and Coca-Cola.

So this is a good excuse to celebrate the magic of this amazing company and explore this idea — what does it take to be among the world’s greatest brands? Is this something you could achieve?

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Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!