It’s Time to Unite in a Content Creator Guild

Mark Schaefer
6 min readMay 6, 2024

Here are three colliding trends that seem to indicate a massive business opportunity:

  1. AI models are running out of content they need to grow. Companies like OpenAI are so desperate they are bending the rules of copyright, or breaking them, to keep growing. AI companies are under attack by copyright lawsuits.
  2. Some companies are paying for new sources of content. Apple, for example, floated offers worth $50 million in licensing multiyear agreements with news publishers in order to train its AI models. OpenAI is paying Financial Times for its content. Google signed a similar deal with News Corp.
  3. We are at a unique moment in the history of writing. Individuals (like me) have been creating volumes of well-written, well-researched content for many years. Millions of creators are sitting on a mountain of content that could be monetized by AI, but its not.

Do you see where I’m heading here? This is a business waiting to happen.

The Content Creator Guild

“The biggest bottleneck today is data. We often have a pretty good sense of what are the AI algorithms that we could build if only we had the data to build them. But for a lot of applications, it’s just really hard to get the data.” — Andrew Ng, founder DeepLearning AI



Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!