It’s Time to Unite in a Content Creator Guild

Mark Schaefer
6 min readMay 6, 2024

Here are three colliding trends that seem to indicate a massive business opportunity:

  1. AI models are running out of content they need to grow. Companies like OpenAI are so desperate they are bending the rules of copyright, or breaking them, to keep growing. AI companies are under attack by copyright lawsuits.
  2. Some companies are paying for new sources of…

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Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!